If there was ever a businesswoman known far and wide for her power moves, it is Bozoma Saint John. Everything about the Ghanaian, from her style to her visible charisma to her circle of peers, exudes badass. She will tell you herself; it’s written right there in her Instagram handle, “Badassboz.” The playful descriptor isn’t only one she assigned herself; it is one she has earned. The business behemoth currently sits in the upper corporate ranks at Uber, serving as their Chief Brand Officer.
Before she joined the rideshare company in 2017, she spent nearly four years as the head of Global Consumer Marketing at Apple Music and iTunes leading huge ad campaigns such as the viral commercial including Mary J. Blige, Kerry Washington and Taraji P. Henson. Before that, she was PepsiCo’s Head of Music and Entertainment Marketing, a division she founded, for more than three years. She led the Pepsi team when they sponsored Beyonce’s 2013 Super Bowl halftime show, which was viewed by 100 million Americans.
The Wesleyan University alum’s journey—she received a BA there in African American Studies and English—has not always been on the up and up. A tear-jerking 2018 speech for MAKERS revealed the personal struggles buried beneath the professional success. At four years old, Bozoma, her two younger sisters and her pregnant mother fled Ghana during a coup d'etat. Her father remained, locked up in political detention. When the family reunited in America, her father dedicated his life to God as a preacher.
After a string of life events in her adult life caused Saint John to dig deeper in her spirituality, she made a covenant with God. She asked him to help her become deeper in her faith, and to allow her to move through life not only with purpose, but with fearlessness and overflowing joy.
Saint John has been living out loud ever since.