Ndalo Media made history in 2017. The South African content company, which specializes in digital and print publishing, content marketing, events and experiences, acquired the license to run ELLE and ELLE Decoration media brands and all their extensions. The move signaled the first time the ELLE media brand would be published by a 100 percent black-owned media company. At the helm of it all is CEO and founder, Khanyi Dhlomo.
Dhlomo, 43, is no stranger to breaking barriers. Before launching Ndalo in 2007 as a joint venture Media24, the Umlazi-born entrepreneur began her career a news and lifestyle television host. In her early 20s, fresh out of school with BA in Communications and Industrial Psychology from the University of South Africa, she became the first black newscaster for SABC1. A two year stint as a fashion and beauty assistant at True Love soon turned into eight years spent as an editor at the women’s magazine. In 2003, Dhlomo switched gears, becoming the Head of South Africa Tourism in Paris then moving on to study full-time at Harvard Business School. When she returned home, filled to the brim with knowledge, she officially launched Ndalo Media, which has since gone on to expand with Ndalo Media Pictures (and secure the rights to produce Project Runway in SA). ELLE joins a Ndalo portfolio that includes print and digital platforms for DESTINY, DESTINY MAN and Sawubona (South African Airways’ in-flight magazine), as well as programs such as MentorFeed, Good Schools Report and more.
The upward transitions within Dhlomo’s career are a testament to not only her growth within the media industry, but her determination to dominate it.