At a time when having multiple hustles is becoming a professional necessity, Anyiko Owoko is ahead of the curve. At 30 years old, the journalist, blogger, publicist and entrepreneur is thriving in all corners of the communications space. The 10-year media veteran who was born in Nakuru, Kenya and currently resides in Nairobi, started off as a journalist, majoring in broadcast media from the University of Nairobi School of Journalism and Mass Communications. As a journalist, she worked at BBC Swahili Service under the radio show Kimasomaso, as well as at Kenya's national broadcaster KBC as a host and co-producer of Grapevine, the country’s longest running entertainment show. As a writer, she remains a columnist with Kenya's YUMMY Magazine and freelances for other publications such as Daily Nation.
She moved into publicity after realizing the power of good PR. When looking at her rolodex of clientele today—Anyiko PR’s shortlist includes Sauti Sol, Coca-Cola’s Coke Studio Africa, Nigerian star Skales, Kenyan singer Mandela, and Yemi Alade’s label Effyzzie Music Group—she beams when she sees Africa’s diverse pool of talent and art getting the attention they deserve. She has also worked on a slew of Pan African projects with global acts like Major Lazer, Diamond Platnumz, Vanessa Mdee and Adekunle Gold, as well as the 2016 Creative Nations Forum by the Embassy of Sweden and Kenya's Ministry of Sports and Culture.
In the long run, Owoko would like to see her PR agency do impactful work with more artists across Africa, and for it to become renowned as the biggest firm representing artists from Africa, in the diaspora. Also, as a self-described womanist, she would like to see African women rise to positions of power. According to her, if community building is done the right way and women are involved, we can enrich our entire society.