Grace Ladoja has spent her career connecting cultures; finding innovative ways to bring together her network and deep understanding of youth to launch brands and careers with an authentic point of view. From Vans and Thrasher, to Samsung, Cottweiler, and Nasir Mazhar, Ladoja’s partnerships have been consistent through their unique energy. As manager and creative director to Grime star Skepta, Ladoja masterminded the artist’s repositioning with a strategy that put a renewed focus on authenticity, leadership and independence.
In 2017 Ladoja was awarded a Music Week Rising Star award, she was celebrated in the The Woman’s Hour 2018 Power List, featured in Vogue’s 25 most influential women of the year and awarded an MBE—proof of her crucial role in Britain’s burgeoning music scene, and her talent for shaking up the status quo.
As a filmmaker, her work spans the worlds of fashion, music, art, and street culture. Ladoja is also a consultant and ambassador for the world’s most coveted brand, Supreme. April 2018 saw Ladoja found a movement called Homecoming—a groundbreaking 3-day cultural exchange spanning fashion, music, and sport. Homecoming 2018 harnessed the influence of international stars as a gateway for African creative talent to breakthrough onto the world stage. From exclusive streetwear pop-ups by Nigerian and global design stars, to limited edition fashion collaborations and workshops, an inaugural football tournament, and electrifying headline performances by musicians at the top of their game, Homecoming galvanised the creative spirit of a young Nigerian generation and placed it on the world stage.
Beyond her professional successes, Ladoja’s true passion lies in youth culture. In all her pursuits, she is dedicated to executing projects with meaning and long-term impact. Nowhere has this been better showcased than at Selby Studio—a purpose built music studio in Tottenham, North London, which was created as part of The Levi’s Music Project in partnership with Skepta. Ladoja has devoted herself to ensuring that Selby Studios becomes a permanent concept and continues to exist as an enduring creative hub for young musicians, becoming a physical embodiment of Ladoja’s ongoing commitment to pave the way for the next generation of British creative talent. In April 2017 she used her network to help organize a charitable show for Shelter, which raised over £30,000 for the homeless in Tottenham.
She frequently donates her time to speak on panels with the goal of sharing her practical knowledge and bringing an alternative point of view. Most recently she has delivered talks for the debate Widening The Lens at the National Theatre, launching her panel No Filter at the Converse One Star Hotel, Exposing Narratives in Lagos and the BFI’s 2017 Future Film Program for filmmakers aged 16 to 25. She has hosted workshops for young artists in Russia and Nigeria, as well as participating in numerous charitable programs constantly encouraging young people to build strong collaborative relationships with each other by creating communities of their own through which they can support themselves in achieving their dreams without fear of failure.