Doreen Peter Noni
Doreen Peter Noni isn’t subscribing to the idea that women have to choose one career. As a designer, entrepreneur, and media innovator, she’s proving just how dynamic and enterprising young African women are. First up, fashion. The Tanzanian designer is founder of Eskado Bird, an upscale fashion and lifestyle label inspired by East Africa’s Kitenge fabric. “My inspiration to create the label came from my mother, Jacqueline Daniel, who set up a boutique in 1991, then known as Eskado Boutique, naming it after me, her last born and only daughter, Estazia(ES) Kang’wa(KA) Doreen(DO)”, she told the Studio Arena. The collection features an assortment of artful, contemporary pieces that have garnered her much attention in the East Africa fashion industry.
Her craftsmanship has earned her a spot as one of Forbes’ 30 Most Promising Young Entrepreneurs In Africa 2018. But she’s also making history by building media infrastructure for young Africans on the continent. Noni is the first and youngest female media house executive, founding 102.5 Lake FM, a radio station in Mwanza, Tanzania whose main goal is to move the culture forward socially and economically through thoughtful multimedia programming. Her radio show, Tena Na Tena, is a safe space for African youth to discuss mental health, identity, and other “taboo” issues within the community.