Self-love isn’t simply an online trend for Chidera Eggerue. The 24-year-old best-dressed Nigerian-Brit, who also goes by the nickname Slumflower after her blog, has devoted every aspect of her work to preaching the gospel of body positivity and self-discovery. In a 2017 interview with OkayAfrica, the writer and creative director told us, “I simply want black women to know that it is very okay to be angry; it is very okay to believe you are the best; it is very okay to take up as much space as you want.”
The creator of #SaggyBoobsMatter, Eggerue first gained viral attention when she urged large-breasted women to go braless like their small-breasted sistren. The viral movement sparked more creation of content that sat outside of the “white male, socially acceptable” norm and inspired a legion of young Black women.
Her social offerings, from fashion pro-tips to #BlockHimParty—a campaign to end toxic relationships—have earned her major attention. She has been named one of BuzzFeed's “30 Black Girls You Should Follow on Instagram,” hailed as one of ELLE Magazine's “Faces To Watch in 2018,” won Cosmopolitan’s “Highly Commended Disruptor/Changemaker of the Year 2018 Award” and was placed on the #DAZED100 for the award-winning What A Time To Be Alone, the life guru’s manifesto (filled with Igbo proverbs) on being enough. “The aim of this book is to simply hold a mirror up in front of you and give you the opportunity to observe yourself,” shetold The New York Times. “It won’t ‘fix’ you. It will encourage you to take your power back and take charge of your life.”
With a TEDx Talk, a blueprint for self-love, and endless tips to empower young women (and help them contour correctly), Eggerue is the virtual best friend women never knew they needed.